Nina Burokas is a brand strategist and Web 2.0/3D Internet evangelist. This blog is currently being reimagined to focus in on the business and brand implications of social media and virtual worlds.
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Interested in what 765 CEOs from 20 industries and 11 geographic regions have to say on the topic of innovation? With the publication of it's Global CEO Study, IBM continues to raise the collaboration bar and generate significant differentiation and thought leadership value. Bravo!
Is collaboration in your DNA? Take IBM's innovation assessment for perspective and insight.
For all its glitz and swagger, technology, and the whole interactive revved-up economy that goes with it, is merely an outer casing for our inner selves. And these inner selves, these primate souls of ours with their ancient social ways, change slowly. Or not at all.
-W. Brian Arthur, from How Fast is Technology Evolving?" via How Women Can Beat Terrorism
My recent travels sensitized me to the implications of terrorism on my vision to drive exceptional, sustainabile business results on a global scale. Terrorism is not only a political, military and social issue, it is a critical business constraint. In order to achieve the commercial potential of a flat world, we must address the issue of sustainable development. As Curt Weeden notes in the Prologue to his book How Women Can Beat Terrorism, dealing effectively with terrorism requires that we address the conditions that foster and encourage terrorism; namely, poverty and hopelessness.
To quote South Africa's President Thabo Mbeki, "A global human society based on poverty for many and prosperity for a few, characterized by islands of wealth, surrounded by a sea of poverty, is unsustainable."
Dashing through London’s Heathrow airport recently, I was exposed to HSBC’s Point of View campaign. Their saturation of the space is over the top, but the ads resonated with me. Two points in particular are absolutely spot-on: the potential in different points of view and the imperative of a global perspective, executed locally (“the world’s local bank”). Inspired concept and execution.
The Mind Map Book: How to Use Radiant Thinking to Maximize Your Brain's Untapped Potential
Values-Driven Business: How to Change the World, Make Money, and Have Fun
Don't Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power
Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Not Your Mother's Life: Changing the Rules of Work, Love, and Family
Creative Jolt: Jump Starts for Solving Graphic Design Problems
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