Self-Branding & Promotion...the conversation continues

It's impossible to adequately address two complex subjects -  branding and promotion - in the space of an hour and 15 minutes, so the conversation continues online...[BTW, is anyone doing a "What I learned at BlogHer07 wiki?].

I answered the outstanding question regarding a “step-by-step” guide to self-branding in the comments to  Barbara Rozgonyi's transcript of our Self-Branding & Promotion session [her Wired PR Works July archive provides excellent coverage of a number of the sessions]. If you didn't get one of Steph's handouts, it's posted on NextSTEPH (for you twitterers, she was  looking at the BLogHer07 photostream on Flickr when I pulled the link). 

For bloggers putting together an engagement (aka promotion) action plan, Elise Bauer's series of posts leading up to BlogHer06 is essential reading (via BlogHer Community Manager and mommy blogger Denise):

How to Build Blog Traffic - Intro
2-4: Content
3-4: Community
4-4: How to Build Blog Traffic

Additional presentations and perspective on the topic, including a compilation of Elise and Vanesssa Fox's BlogHer07 Technical Tools to Build Traffic session, is at Elise's BlogHer portal.

On brand? Blog on!

Comments

[Barbara Rozgonyi]

Nina:
Great meeting you and thanks for the kind words. I have to say yours was one of the livelier BlogHer '07 sessions. Lots of interest in branding and self-promotion. Added an update with a link to this post on my blog.
Barbara