Living the Brand & Other Stories

No need to wait until Thursday's Brand Your World Summit to get your brand on! Click over to Personal Branding Magazine for a dose of brand attitude and expertise (37 authors on topics ranging from authenticity to social media and SEO). Annual subscription (4 issues) is $12.95. Proceeds benefit the American Cancer Society.

Issue #2 highlights: Jack Welch on Development, interviews with Linden Labs’ founder Philip Rosedale and the ever-interesting ; ) Greg Verdino (my Living the Brand column), and our “Young Turk” Publisher Dan Schawbel’s pick for 2007 Personal Brand of the Year. Kudos to editors Connie Bensen and Rebecca Thorman for distilling the essence of my 3,100 word submission. Finally, a shout-out to my Reach colleagues Rob Cuesta (Brand Assessment column) and Paul Copcutt (Engaging and Retaining Employees) - great articles!