Nina Burokas on Better Living Through Brand

Keeping It Hot - Debra Feldman on Strategic Networking

Strategic Networking Q&A with - & 3 Essential Action Items from - "Job Whiz" Debra Feldman

1. Being a strategic networker requires more than simply adopting a "pay it forward" mindset. What's your networking philosophy?

Debra: Once you establish rapport, keep up the contact periodically on a regular basis, eg. monthly, quarterly, etc. by exchanging some news or information that the recipient will appreciate and remember you by. Depending on how close the connection is as well as an opportunity to send someone or something relevant their way.

2. What’s the most critical mistake experienced networkers make and how can it be avoided?

Debra: Lack of consistent follow up and lack of a direct, clear focused message that unquestionably says that you are a go to resource willing to offer assistance anytime. Position yourself as not only an eager networker, but make sure they understand your prospective value proposition and what you can do for them and others (eg., she knows how to get gatekeepers to make an appointment for her! Or she can spot and fix barriers to getting a new job just like that!)

3. Given the power of weak ties, what process do you use or recommend for building a diverse network?

Debra: Rely on your connections to generate additional introductions, take them up on an offer to connect you with others and definitely follow up on leads offered – it is good business and good manners.Circle back to the originator thanking them and tell them the results of the interaction they initiated for you.

4. What tool or technique have you found most effective in facilitating the ongoing process of adding value to your network?

Keeping It Hot - The Concept

"Keeping it hot" is all about your intention...about being both a fierce competitor and a strong team player. It's a phrase I was originally introduced to as an outrigger paddler.

Outrigger canoeing is a competitive sport in Southern California (and internationally), with local races along the coast from Santa Barbara to San Diego. During the season, individual boats are composed of six people; the steersperson in seat six is the boat coach, providing encouragement and feedback. One of our steersmen used a phrase I found particularly motivating: "it’s all about the intention". For me, this phrase sums up the three key elements of performance, be it sports, business or life: focus, timing and passion, or "keeping it hot".

This series is dedicated to those from whom I have learned and continue to learn. The idea is simply to share our experience and raise our collective game. Ping me if you have a story or expertise you want to share.